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đź‘“ Warby Parker: How Social Media Helped Change the Way We Buy Glasses
What happens when a company asks customers to rethink something as ordinary—and personal—as buying glasses? Buying prescription glasses used to follow a pretty predictable routine: schedule an eye appointment, visit a store, try on frames, and choose from whatever was available. Then Warby Parker entered the picture with a completely different idea—why not buy glasses…
Why Do Octopuses Have Three Hearts?
A quick look at the unusual circulatory system of one of the ocean’s most curious animals.
The Surprising Story of Bubble Wrap
A familiar packing material began with an entirely different idea.
The Appeal of Small Collections
From postcards to pebbles, ordinary objects can become interesting when gathered together.
